Conspicuous Consumption

People are so fucking stoked for the new iPhone. I arrived at the Pioneer Place Apple store a little before seven this morning, expecting to find a line, but found a crowd instead, sixty nerds deep. Thankfully, I was next to some rather interesting people to pass the time with, especially important because of the apocalyptic failure that was the in-store activation process. By the time I walked out of the store with my new iPhone at 10:30 (still inactive), there were about 300 people in line, first in switchbacks and then stretching down the walkway and around a fountain. Extrapolating my two hour, thirty minute wait (from the time they started selling at 8am until I finished), with sixty people in front of me, it led to a 2.5 minute wait per person. With 300 people, that wait would be a mind-blowing twelve and a half hours.